Design is the ‘in’ word — but what does it mean? And should you care? The word ‘design’ has become a substitute for what we called ‘insight-led innovation’ when I was starting my career at Unilever. (And it was probably a substitute for an even earlier term before that!) I cut my teeth on product […]
License and Republishing: The views expressed in this article Why You Need To Care About Design Thinking are those of the author Nathan Baird alone and not the CEOWORLD magazine.