Nine months ago, when the pandemic completely disrupted our normal ways of doing business, marketers had no playbook to reach for that would offer guidance for keeping their brands relevant and top-of-mind. Prior challenges – from 9/11 to the 2008 downturn – were not completely applicable, since they did not have the hurdles of remote […]
License and Republishing: The views expressed in this article Adjusting your business method during a pandemic, without quarantining your brand are those of the author Herb Karlitz alone and not the CEOWORLD magazine.